Interactive strategizing tasks involve active generalization of large amounts of structured data. This requires new architectural approaches to building business analysis systems. The paper considers an approach to building a widget's architecture, based on the use of OLAP corporate storage. The storage implements two processes: generalizing the data during the download to the cube and retrieving the data from the cube for its interactive representation in mobile and stationary client applications. In this paper, the system and widget architecture is formulated, the processes of loading and unloading of data are described and experiments were performed to determine the possibility of using data management methods in the process of interactive refinement of strategies. The results of the work can be used to select technologies for accessing data when building business analysis systems with the process of strategies. Citation:Samochadin A.V., Lebedev E.V., Ponomareva E.V., Mishchenkova K.V. The study of the data visualization technology of a software system for interactive strategies and business analysis. St. Petersburg State Polytechnical University Journal. Computer Science. Telecommunications and Control Systems, 2017, Vol. 10, No. 4, Pp. 17–28. DOI: 10.18721/JCSTCS.10402