А system structure of the output qualitative characteristics of film systems that determine the quality of services for movie screenings is formulated in this article. It is shown that this structure has a hierarchical structure, including private, generalized characteristics and integral criteria. It is shown that the basis for evaluation of qualitative characteristics are subjective psychophysical and functional expertise. Shown that the designed structure is the basis of a generalized algorithm for qualitative estimations of subjective quality of cinema.